How we… Revitalized Growth Through Deep Customer Engagement
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Size of company:
Mid-market ($50M-$1B)
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Industry:
Technology Enabled Services
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Type of service:
Go-to-market Strategy
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Engagement model:
Full-time Executive
The Challenge
An established talent marketplace had achieved significant growth but was beginning to see a slowdown. The company's go-to-market approach was functional but lacked depth in client relationships, limiting its potential for customer-driven innovation and growth.
The Result
A leader from Horizon Now entered the picture and initiated a thorough review of the company's go-to-market strategy. The first step was investing in the client-facing teams, transforming them from order-takers to trusted advisors. This fostered a closer connection with the clients and provided valuable insights into their needs. Simultaneously, Horizon Now identified potential new offerings based on these insights and worked with the company to develop and launch them. This approach created a virtuous cycle where deeper client relationships fueled growth and innovation.
The Solution
Over the next three years, the company experienced a significant growth resurgence, nearly tripling in size. This was a result of the newfound depth in customer relationships and the successful launch of new, customer-centric offerings, turning a period of stagnation into a remarkable growth story.