How we… Expanded the Horizon: From Single to Multiple Service Lines
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Size of company:
Mid ($50M-$1B)
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Industry:
Technology Enabled Services
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Type of service:
Go To Market
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Engagement model:
Full time
The Challenge
A high-growth company with a single service line had both the ambition and capability to do much more. While their existing service was performing well, they realized the importance of diversification for sustainable growth and sought to expand their total addressable market. However, they needed a strategic partner to identify the right opportunities and guide them through the complexities of this significant expansion.
The Result
A leader from Horizon Now stepped in to guide the company through this transformational journey. We identified adjacent opportunities that could leverage their existing brand, relationships, and infrastructure to serve their clients more comprehensively. With these opportunities mapped out, we created an execution plan, starting with hiring individuals to lead these new areas. We developed impactful messaging and sales collateral to empower the sales teams, and we hired or retrained staff as needed to deliver the new services to clients.
The Solution
As a result of our efforts, the company was able to stand up six new service areas, marking a significant expansion from their single-service origins. This not only increased their total addressable market but also diversified their offering, setting them on a path for more robust and sustainable growth. The company transformed from being a single-service provider to a multi-faceted player, strengthening their position in the market.